5 great content marketing ideas to for your Instagram account

Good Instagram post ideas promote your brand.

Great Instagram post ideas promote your brand and engages your followers—all while giving them something they can’t help but share with others.

But it’s not enough to just post any picture or video. You need to separate yourself from the pack and give your followers unique and creative content they can’t get anywhere else.

That can be hard—especially when you consider more than 95 million photos and videos are posted each day to the app. So what can you post to Instagram each day that’ll engage your followers?

We’ve compiled a list of 15 creative and engaging Instagram post ideas. It doesn’t matter if your brand is big or small. Use this list whenever you need a burst of inspiration for your Instagram feed.

Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.

15 creative Instagram post ideas

Below is our list of 15 creative Instagram post ideas. Remember: You need to post intentionally. Don’t feel pressured to post every single idea on this list.

However, if the post idea fits your brand and you think you can really knock it out of the park, go for it!

1. Ask your users a question

Asking questions creates opportunities to get your followers sharing their thoughts and ideas on practically any topic. These user insights can help you come up with even better content in the future.

They might even help you come up with new product ideas if you ask the right questions.

For example, if you run a fitness coaching business you might ask, “What do you struggle with in the gym?” The answers your followers give you help formulate a ton of new content — from new products, Instagram posts, and more.

2. Show a tutorial

Great digital marketing provides viewers and readers with valuable, engaging content. That’s why tutorials or how tos crush it on social media.

Instagram posts give brands an opportunity to provide quick tips on almost any topic. For example, in the post above, fitness coach @thechriscoulson shows his followers how to do a perfect lat pulldown.

You also see this concept in practically any food Instagram account, like @foodminimalist. She provides her followers with delicious recipes accompanied by a great photo of the dish with each post.

Imagine different tutorials that your target audience will love—even if they’re not fitness- or food-related.

3. Go behind the scenes

Want a great way to humanize your brand? Just show your followers what goes on in your office. By letting your followers in on what goes on behind the scenes, you help them emotionally invest themselves in your company.

And no, don’t just snap a photo of a bunch of sleepy looking faces at a dreaded 10 am Monday meeting.

Show off the fun side of your workplace.

It could be anything from an employee working at their desk, an office dog lounging on its bed, or even a Bollywood-style dance number starring the entire office.

Take a look around your office. Ask yourself, “How can I show off this workplace to our followers?”

4. Conduct an AMA

https://www.instagram.com/p/B1Wop-hCo3D/

AMA stands for “Ask me anything”. An AMA is a great opportunity to directly engage with your followers. It can also be a way to share thought leadership on any topic related to your brand and build engagement.

It’s simple: Make a post soliciting questions from your followers and start answering them in the comments below. While your followers can ask anything, you luckily don’t have to answer everything.

This Instagram post idea is especially great if you’re an influencer, or if your company has someone who is a thought leader in your industry.

Speaking of thought leadership …

5. Share valuable thought leadership

Sharing thought leadership is a great way to establish your brand as a leading source of great ideas and trends.

Thought leadership often comes in the form of great tips, hot takes, or lessons on a topic. Once you share it, your followers look at your brand as a reliable and relevant source of information. That’s great for engagement and brand authenticity.

For example, personal finance and development expert @ramit often takes to Instagram to share a lesson or piece of insight with his followers. In doing so, his followers know to trust him as a source for personal finance knowledge.

If you’re not a thought leader, that’s okay! You can still share great insights from thought leaders to your readers by doing our next tip...